The mobile revolution has become a reality. Already this year, the network traffic generated by mobile devices exceeds traffic derived from desktops and laptops. Even more websites are being designed and tailored for viewing on smartphones and tablets now more than ever before.

Experts from Smarttech Digital, a sister company specializing in creating web and mobile developments, prepared the most important principles in the design and creation of mobile content.

1. Click to call, click to send SMS
   People searching for products or services using smartphones often prefer to call the company, than visit their office. Let your potential customers contact with your company by adding buttons “Click to Call” and “Click to send SMS” on your website.
2. Mobile maps with driving directions
   Allow your customers to locate your business and point them your way. Use Google Maps component and give them step by step directions to your office. Your customers will find you very easily by utilising this simple tool.
3. Contact forms
   This will help your potential customers to ask interesting questions about your products or services. It’s a great way to attract customers. Remember to limit the number of fields to minimum. Focus on the most relevant information for your sales/marketing team.
4. Content Components
   To avoid an excessive amount of content on mobile devices, use the content scrolls and accordions developed content, which is an extremely useful form of presenting information. Scrolling down the long side is very inconvenient and can discourage mobile users. Try to prevent this.
5. Intuitive Navigation
   Navigation is as important as the loading speed of the mobile website. The users should be able to perform most tasks from the homepage, as well as go to the key content of each page. Placing the “Back” button at the bottom and the top of the pages is a good practice.
6. Videos
   Reading long passages of text on the smartphone is not ones greatest pleasure. Approximately 41% of users would prefer to watch the video instead. By placing a short video about your company or a specific product, you can convince your potential customers to take action immediately after watching.
7. Buttons fingers friendly
   Mobile users touch the screen with their fingers, because larger buttons is another good practice. It is recommended to design the buttons size of 45-57 pixels.
8. External links
   Does your company run active communication channels on social media? Add links to your social profiles and buttons to promote your website mobile – it’s a nice addition to the presentation of your company, and also free advertising, so why not use it?

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